A UK sales company came to us with:

• Low social engagement

• Almost no YouTube, TikTok or LinkedIn presence

• No structured recruitment funnel

• Limited marketing budget

They relied on traditional outreach and inconsistent hiring methods. Social media existed — but it wasn’t working.

They didn’t need “more posts.”

They needed a system.

The Idea

Instead of offering social media management, we built a lean Recruitment Growth System designed to turn content into candidate flow.

Position the Leadership as the Authority

We made the founder and senior team the face of the brand through direct, no-fluff short-form video content covering:

• Earnings potential

• Day-in-the-life insights

• What makes someone succeed in sales

• Hiring criteria

• Mindset and performance advice

Authentic > overproduced.

One Shoot. Multiple Platforms.

One monthly filming session produced 12–16 short-form videos.

Each video was distributed across:

• Instagram Reels

• TikTok

• YouTube Shorts

• LinkedIn

Maximum reach. Minimal production cost.

Fix the Funnel

We transformed their website into a clear recruitment pathway:

Social → Landing Page → Qualification Form → Booked Call

Added:

• 90-second role explainer

• Earnings examples

• Testimonials

• Simple 5-question filter

• Direct call booking

Now interest turned into action.

The Results (First 90 Days)

• Noticeable increase in engagement across all platforms

• Consistent inbound recruitment enquiries

• Improved applicant quality

• Reduced time-to-hire

• Stronger employer brand positioning

Most importantly: recruitment became predictable instead of reactive.

SMR’s digital campaign for independent rock band, Grey Goes Down, achieved exactly that! Focused around Social Media Content Marketing, Audio Product Placement and traditional Video Centric campaign elements, the end result was a 360 creative campaign that translated in lots of what the client wanted for their release and their positioning within the underground music marketplace ready for their next release.

If you are an independent Music Artist and you want to increase those same three metrics of Audience, Engagement and ROI for an existing release that hasn’t got traction yet or, better still, for an upcoming release that has the potential to appeal to much wider audience than your current one then the graphics from just this cross section of results from only one digital streaming platform should serve as proof that it is not impossible with the right campaign behind you.

To start your own journey to measured success in independent music check out SMR and see what they can do for your music.

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Phasellus sem felis, tempor lacinia gravida faucibus, laoreet id ligula. Pellentesque venenatis viverra mi. Nam vulputate eget sapien a malesuada. Vivamus quis nisi sem. Proin nec tristique ligula. Integer sodales, lectus eu tristique sollicitud

Despite all this, he has never released anything to a global audience. Until now! With our help he has realised a life long dream to see his music next to the likes of David Bowie, Chuck Berry, Status Quo and one of his personal heroes, Rory Gallagher by releasing Just Suits Me and The Final Shot as a solo artist on all major digital platforms at the end of 2022.

You would think that at his age he would want to relax and smile at making this life long goal a reality, but not Alan. He already has a new releases planned for Spring and summer this year. Sometimes, See My Baby Tonight and a single of V.O.D.K.A Blues (featuring an alternate version) will be released through SMR for streaming and download in all major digital stores and platforms.

His track Don’t Bring It Round Here features on the SMR playlist and his myriad of riotously funny tales will start appearing on his blog shortly.

Nullam placerat efficitur nulla et vestibulum. Etiam interdum arcu est, sed dapibus nulla faucibus porttitor.

Phasellus sem felis, tempor lacinia gravida faucibus, laoreet id ligula. Pellentesque venenatis viverra mi. Nam vulputate eget sapien a malesuada. Vivamus quis nisi sem. Proin nec tristique ligula. Integer sodales, lectus eu tristique sollicitud

The single, Christmas Like Before, and it’s fundraising efforts will be intricately woven into the promotion and sales of the song. With the prevalence of digital platforms and streaming services, the song will be made available for purchase and streaming worldwide, and all proceeds will directly contribute to supporting the homeless population in Lincolnshire through The Grantham Passage. The goal is not just to create great new Christmas music but to leverage its emotional resonance to drive positive change.

By infusing the joy of the holiday season into charitable efforts, this Christmas song venture aims to make a lasting impact on the lives of the homeless in Lincolnshire. It symbolises the power of music and collective goodwill to bring warmth and hope to those in need during the most magical time of the year, and every year moving forward. Through the harmonious blend of Christmas melodies and the spirit of giving, the Grantham Passage is poised to make a meaningful difference, yet again transforming the Season into a beacon of compassion for the homeless in Lincolnshire.

Alan Rowell Says…

“In 1963 I got a gig playing on a record produced by Joe Meek. The track was Christmas Stocking, sung by the late Roger LaVern. At the time this was my big break. Roger was quite a big name having had a hit the previous year with Telstar in the Tornados. As life goes this turned out to not be the start of a career filled with stardom but just another great gig I would look back on with fondness years later. It’s funny how life goes, if you would have told me in 1963 after I finished those sessions that the next time I would work on a Christmas song I would be 75 years old and it would be with a band making a style of music we current couldn’t comprehend I would have asked the landlord to cut you off.

But that is exactly what has happened. I’ve known Jon, who also had some success (their last album has had over a million streams worldwide which is quite good for streams these days) with his own band Grey Goes Down, for a year or so now and we’ve bonded over music, sharing a mutual taste in guitar lead rock n’ roll from across the decades, as well as being able to relate to the struggles and shenanigans that musicians encounter during time on the road in a working band. We were talking one day about earning a living from music and how the way that is possible, or not possible, these days due to various factors in how music in consumed in the 2020’s. We both decided having a Christmas song that rolled out once a year, every year, was the way to do it. It’s alleged Noddy Holder earns around £200k a year in royalties from Merry Christmas Everybody, which is played for approximately 5/6 weeks every year by pretty much most of the English speaking world.

As a bit of fun we wrote and recorded a Christmas song all about how Christmas in the old days was better, how there’s no great new Christmas songs anymore and all the usual topics related to the subject that come up in conversations in pubs this time of year”.  – Alan Rowell, from alanrowellmusic.com

Christmas Like Before is available out now on Itunes and Amazon Music, and you can add it to your Spotify Christmas Playlist too. Whatever it is that we raise from the song to the Grantham Passage (part of Grantham Poverty Concern)

It’s 69p on Amazon and 79p on Itunes and help sthose who most need it this Christmas. Thank you so much.

Nullam placerat efficitur nulla et vestibulum. Etiam interdum arcu est, sed dapibus nulla faucibus porttitor.

Phasellus sem felis, tempor lacinia gravida faucibus, laoreet id ligula. Pellentesque venenatis viverra mi. Nam vulputate eget sapien a malesuada. Vivamus quis nisi sem. Proin nec tristique ligula. Integer sodales, lectus eu tristique sollicitud

Nullam placerat efficitur nulla et vestibulum. Etiam interdum arcu est, sed dapibus nulla faucibus porttitor.

Phasellus sem felis, tempor lacinia gravida faucibus, laoreet id ligula. Pellentesque venenatis viverra mi. Nam vulputate eget sapien a malesuada. Vivamus quis nisi sem. Proin nec tristique ligula. Integer sodales, lectus eu tristique sollicitudin

Nullam placerat efficitur nulla et vestibulum. Etiam interdum arcu est, sed dapibus nulla faucibus porttitor.

Phasellus sem felis, tempor lacinia gravida faucibus, laoreet id ligula. Pellentesque venenatis viverra mi. Nam vulputate eget sapien a malesuada. Vivamus quis nisi sem. Proin nec tristique ligula. Integer sodales, lectus eu tristique sollicitudin

Nullam placerat efficitur nulla et vestibulum. Etiam interdum arcu est, sed dapibus nulla faucibus porttitor.

Phasellus sem felis, tempor lacinia gravida faucibus, laoreet id ligula. Pellentesque venenatis viverra mi. Nam vulputate eget sapien a malesuada. Vivamus quis nisi sem. Proin nec tristique ligula. Integer sodales, lectus eu tristique sollicitudin